The Team
Who We Are
Avi Maor
Head of Formal Connections
Avi Maor is a music industry professional who has managed two of Israel's biggest bands, "Hayehudim" and "Orphaned Land". He also worked at Helicon, a prominent Israeli music label and distributor, for almost 20 years. As a manager, Avi Maor played a significant role in these bands' career development and success, helping them with booking shows, negotiating contracts, and promoting their music. Avi also serves as an advisor and mentor for aspiring new artists, helping them follow the path they set for themselves and reach their musical goals. It is worth noting that Avi Maor is well-known within the Israeli music industry; his contributions to the success of Hayehudim and Orphaned Land and his long career at Helicon prove that he has played a significant role in the Israeli music scene.
Alon Levin
Head of Photography
filming and booking
Alon Levin is a Photographer, videographer, content creator, and scriptwriter. Alon has won multiple international awards for his photography work. As a skilled photographer, Alon works with Israel's most prominent producers, such as LiveNation and Shuki Weis and as the resident photographer of Israel's leading artists, such as Aviv Geffen and Rotem Cohen. Alon majored in Content Development during his academic studies, focusing more on filming, script writing, producing, and directing. In addition, he studied Format Development at Liat Feldman and Lia Lachmi's Formats school and got accepted to the coveted Dori Media's Formats Accelerator. Alon had two televised shows on Ego Total Channel and  Sport1 Channel.
Yuval Josefson
Head of operations
Yuval Josefson is a Producer, radio broadcaster, chief editor and the founder of the first and only rock radio station in Israel, Ze Rock Radio. With a passion for RocknRoll that spans decades, Yuval has dedicated his career to promoting and sharing the best in rock and roll with listeners in Israel and around the world. As a producer with over ten years of experience in the Israeli music industry, Yuval has a keen ear for talent and a deep appreciation for the craft of live show production with a passion for creating unforgettable live experiences. From Backstage management to designing stage sets and coordinating lighting and sound profesionals, Yuval's expertise in every aspect of live production ensures that every show runs smoothly and seamlessly. Yuval has a collaborative approach to working with artists and crew members and values open communication and collaboration, and his ability to bring out the best in everyone he works with makes him a beloved and respected figure in the industry.
Yaron Horing
Head of artist's relations & promotion
Yaron Horing is a known figure in the Israeli music scene due to his diverse professional skills and experience in the music industry, particularly in the metal genre. As a digital music label owner, Yaron keenly understands how to promote and distribute music online. Yaron is also involved in metal journalism and has contributed to Metalist Magazine as a sub-editor and writer. His experience in producing and promoting live concerts would also be valuable in understanding the logistics of putting on a successful show. Yaron Horing's background and skills gave him a deep passion for metal music and a commitment to promoting and supporting the genre.
